Anta Sports Becomes Puma’s Largest Shareholder in Landmark $1.8 Billion Deal.
Chinese sportswear giant Anta Sports has officially reached a definitive agreement to acquire a
Chinese sportswear giant Anta Sports becomes the largest single shareholder in Puma after a $1.8 billion deal.
Chinese sportswear giant Anta Sports has officially reached a definitive agreement to acquire a 29.06% stake in the iconic German brand Puma for $1.8 billion (€1.5 billion). This strategic investment, purchased from the Pinault family’s investment firm Artemis, makes Anta the largest single shareholder in Puma. The deal solidifies Anta’s position as the world’s third-largest sportswear group by market value, trailing only Nike and Adidas.
The acquisition, entirely financed through internal cash reserves, is expected to close by the end of 2026 pending regulatory approvals. While Anta has clarified it has no immediate plans for a full takeover, it will seek representation on Puma’s Supervisory Board to help unlock the brand’s “full potential,” particularly in the massive Chinese market where Puma is currently underrepresented. This move follows Anta’s successful track record with brands like Fila and Amer Sports (parent of Wilson and Salomon).
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