From Lahore to NYC: NCA Alumna Eeman Masood’s Animation Lights Up Times Square.

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Eeman Masood Times Square animation

Eeman Masood Times Square animation

Pakistani artist and National College of Arts (NCA) alumna Eeman Masood has made history this February by showcasing her hand-painted animation at the iconic Times Square in New York City. Her work, titled “There is a voice that doesn’t use words, Listen,” is being featured as part of the prestigious Midnight Moment program, known as the world’s largest and longest-running digital public art exhibition.

Key Highlights of the Masterpiece

  • Monumental Display: The animation is screened nightly throughout February 2026, from 11:57 PM to 12:00 AM, across 92 to 96 digital billboards stretching from 41st to 49th Streets.
  • Intricate Artistry: Every frame was meticulously hand-painted over several months, blending Masood’s training in traditional miniature painting and watercolors with modern digital animation.
  • Lahore Inspiration: At the heart of the piece is a majestic banyan tree, native to Lahore, Pakistan. The motif was inspired by a 2023 visit to her hometown, where Masood observed the tree’s quiet resilience and “generosity even in adversity”.
  • Visual Symbols: The animation features shimmering life particles and colorful peacocks encircling the ancient tree, blurring the lines between the earthly and the divine.
  • Original Soundtrack: The visual experience is accompanied by a custom score featuring the flute and santur, composed specifically for the project by Masood’s friend and NCA senior, Mujeeb.

Artist Profile & Achievement

Born in Lahore in 1998, Eeman Masood earned her BFA from NCA Lahore in 2021 before completing an MFA at the University of Victoria in Canada on a full scholarship in 2025. Her selection for the “Midnight Moment” followed a rigorous, multi-round review by a jury of international curators. This achievement positions Masood as a bridge between Pakistani creative traditions and the global digital art stage.

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