Netflix Shifts Strategy: Building ‘Forever Franchises’ After Losing $72B Harry Potter Bid.
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Netflix franchise strategy
Netflix is recalibrating its content strategy following a massive $72 billion setback in its bid for “Big IP” franchises like Harry Potter and Game of Thrones. With revenue growth cooling, the streaming giant is now racing to cultivate its own “forever franchises” to maintain its market lead.
The “Forever Franchise” Strategy
To bridge the gap left by missing out on established Hollywood staples, Netflix is doubling down on its own original hits:
- K-Pop Demon Hunters: Following its Oscar success, Netflix is expanding this universe into a Disney-style powerhouse with planned sequels, live concerts, and a dedicated toy line.
- High-Profile Reimagining: The 2026 slate is anchored by ambitious projects, including Greta Gerwig’s Narnia adaptation and a new live-action Scooby-Doo series.
- Returning Hits: The streamer is leaning heavily on proven performers like Bridgerton and the upcoming second season of the live-action One Piece.
