Zong Joins WWF Pakistan, ISPES for Plastic Free July Beach Cleanup in Karachi.

As the global Plastic Free July campaign draws to a close, Zong, Pakistan’s leading technology services enterprise, partnered with WWF-Pakistan and Integrated Waste Management Solution (ISPES) to culminate the month-long initiative with a coastal clean-up drive at Hawksbay, Karachi.

The collaborative effort brought together corporate employees, volunteers, and environmental advocates to combat plastic pollution, protect Pakistan’s coastal ecosystems, and promote responsible waste management through collective community action.

Driving Environmental Sustainability

The clean-up drive reflects Zong’s commitment to embedding environmental sustainability into its core corporate operations through practical initiatives that promote responsible resource management and marine conservation.

The activity aimed to raise public awareness of growing marine pollution while reinforcing the importance of multi-stakeholder collaboration in preserving Pakistan’s coastal ecosystems for future generations.

End-to-End Circular Waste Management

To ensure the responsible management of collected waste, ISPES transported all gathered materials for systematic segregation and processing:

• Upcycling Operations: Recyclable plastic waste was directed to ISPES upcycling facilities to support circular economy practices.
• Minimizing Landfill Burden: Non-recyclable elements were processed responsibly to prevent landfill overflow and ocean re-entry.

This end-to-end waste management framework ensured the initiative delivered a tangible environmental impact beyond the beach clean-up itself, converting recovered plastic into reusable resources.

Executive Commentary

Speaking about the Plastic Free July drive, Nabila Yazdani, Head of Strategy, Corporate Communications & Sustainability at Zong, stated:

“Sustainable development demands innovation, strategic collaboration, and meaningful community engagement — values that guide everything we do. Through our partnership with WWF-Pakistan and ISPES, we are advancing responsible waste management, supporting circular economy practices, and encouraging collective action to protect Pakistan’s coastal and natural ecosystems.”

Zong reiterated its commitment to advancing environmental sustainability by reducing its corporate footprint, promoting resource efficiency, and embedding responsible environmental practices across its nationwide operations.