Reckitt Pakistan And Aga Khan Foundation Launch ‘Saaf Sehatmand Pakistan’ WASH Initiative.
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✧ GENERATE BRIEFING
Reckitt Pakistan partnered with the Aga Khan Foundation to launch "Saaf Sehatmand Pakistan," improving school WASH facilities and hygiene education. Reckitt Pakistan has officially launched “Saaf Sehatmand Pakistan,” a major social impact platform partnered with the Aga Khan Foundation Pakistan, aimed at transforming health, hygiene, and sanitation access for children across the country.Unveiled in Karachi, the initiative kicks off with a comprehensive school-based Water, Sanitation, and Hygiene (WASH) program. Powered by flagship brands Dettol and Harpic, the first phase will rehabilitate toilet facilities, install handwashing stations, secure safe drinking water, and integrate structured hygiene education into participating schools particularly focusing on rural Sindh. The launch event featured key diplomatic and corporate leadership, including British Deputy High Commissioner Alison Blackburne and Reckitt Pakistan General Manager Asif M. Hashimi.
Reckitt Pakistan has launched “Saaf Sehatmand Pakistan,” a new social impact platform in partnership with the Aga Khan Foundation Pakistan, aimed at improving access to safe water, sanitation and hygiene facilities for children across the country.
The partnership will initially focus on a school-based water, sanitation and hygiene (WASH) programme, combining Reckitt’s health and hygiene expertise with the Aga Khan Foundation’s experience in community-based WASH initiatives.
Infrastructure Upgrades and School WASH Program
Under the first phase, participating schools will receive comprehensive support for:
- Safe Drinking Water: Installation and rehabilitation of clean water access points.
- Sanitation Facilities: Upgrading and restoring school toilet blocks.
- Hygiene Stations: Establishing dedicated handwashing stations equipped with proper sanitation supplies.
- Educational Curriculum: Delivering structured hygiene education to help children cultivate long-term, healthy personal habits.
The initiative is directly powered by Reckitt brands Dettol and Harpic, unifying the company’s extensive corporate social responsibility footprint in health, hygiene, and sanitation under one overarching national platform.
High-Profile Launch in Karachi
The platform was formally unveiled in Karachi following the signing of a strategic partnership agreement. The high-profile launch event was attended by British Deputy High Commissioner Karachi Alison Blackburne, Reckitt Pakistan General Manager Asif M. Hashimi, Marketing Director Sarah Ahmed, Aga Khan Foundation Pakistan National Committee Chairman Amin Feerasta, and CEO Akhtar Iqbal.
While Reckitt Pakistan already reaches more than two million children annually through classroom-based hygiene awareness, the new collaboration expands this scope by coupling awareness campaigns with critical physical infrastructure improvements.
Leadership from the Aga Khan Foundation noted that the initiative builds on decades of grassroots community development, with initial school rollouts specifically targeting underserved learning environments in rural Sindh. Designed as a long-term framework, the platform intends to scale beyond individual classrooms, eventually extending improved sanitation practices from schools into households and local communities nationwide.
