Ufone And Telenor Pakistan Secure Nine Awards At Dragons Of Pakistan 2026.
✧ GENERATE BRIEFING +
Ufone and Telenor Pakistan triumphed at the Dragons of Pakistan 2026 awards, taking home a combined total of nine accolades—including two Gold, two Silver, and five Black Dragons—spanning across Marketing, Public Relations, Media, Digital, Content Creation, and Small Budget sectors. Ufone secured five wins, spearheaded by its standout campaign, “Babar Azam’s Lost Phone, Data Bohhaaat Hai,” which captured Gold in both Marketing Discipline and Public Relations, alongside a Black Dragon in Media, complemented by Silver wins for “Super 5” (Media) and “5G Launch: It’s More Than Just Speed” (Digital). Telenor Pakistan contributed four Black Dragons to the parent group tally (PTML) through campaigns including “Comic Feeds” (Content Creation), “Tension Ko Smash Karo” (Digital), “Karachi Ka Connection” (Small Budget), and “Influencer Tactical Campaigns” (Public Relations). PTML Chief Commercial Officer Syed Atif Raza commended the teams and partners, emphasizing that the cross-platform recognition underscores the company's continuous drive to deliver innovative products backed by impactful, audience-resonant communication.
Ufone and Telenor Pakistan have secured nine awards at the Dragons of Pakistan 2026, comprising two Gold, two Silver and five Black Dragons, across Marketing, Public Relations, Media, Digital, Content Creation and Small Budget categories.
Ufone secured five awards, led by its campaign, “Babar Azam’s Lost Phone, Data Bohhaaat Hai,” which won Gold Dragons in both Marketing Discipline and Public Relations, as well as a Black Dragon in Media. The brand also received a Silver Dragon in Media for “Super 5” and a Silver Dragon in Digital for “5G Launch: It’s More Than Just Speed”.
Telenor Pakistan added four Black Dragons to PTML’s tally, with its work recognized across Content Creation, Digital, Small Budget and Public Relations. The brand won for “Comic Feeds” in Content Creation, “Tension Ko Smash Karo” in Digital, “Karachi Ka Connection” in Small Budget, and “Influencer Tactical Campaigns” in Public Relations.
Commenting on the success, Syed Atif Raza, Chief Commercial Officer, PTML said, “We are proud of the recognition received by Ufone and Telenor Pakistan at Dragons of Pakistan 2026. The nine awards reflect the quality and impact of the hard work of our team and partners. These campaigns demonstrate our commitment to create innovative products and services, substantiated by relevant and powerful communication that resonates with the audiences. We congratulate everyone involved and look forward to setting new benchmarks through impactful work.”
The recognition reflects the breadth of creative work developed by Ufone and Telenor Pakistan across a diverse range of consumer touchpoints, from digital and social platforms to technology, entertainment and influencer-led communications. The awards also highlight the brands’ ability to translate consumer insights into relevant and engaging campaigns across different formats and channels.
