Ipsos Finds Just 14% Of Pakistanis Confident In Economy.
✧ GENERATE BRIEFING +
Public confidence in Pakistan’s economic trajectory has softened notably, with a new Ipsos survey revealing that only 14% of Pakistanis currently describe the national economy as strong a six-percentage-point decline from the previous quarter. Sentiment remains subdued across key economic vectors: investment confidence lingers at 15%, job security stands at just 16%, and only 25% of respondents believe the country is headed in the right direction, led by Balochistan (31%) and Punjab (26%). Personal financial confidence dropped 12 percentage points to 19 %, while household purchasing comfort remains depressed at 10 %. Inflation continues to dominate public anxiety, cited by 69 % of respondents, followed by unemployment and the resurfacing of electricity load-shedding among top concerns. The findings highlight a widening gap between stabilizing macroeconomic indicators and the fragile ground realities experienced by everyday households.
Public confidence in Pakistan’s economy has weakened, with only 14% of Pakistanis now describing the economy as strong, according to a new Ipsos survey. The figure has fallen by six percentage points from the previous quarter and is down from roughly one in five respondents four months earlier.
The survey found that confidence was relatively higher among men, adults, upper-income groups and residents of Punjab and Sindh. However, overall economic sentiment remained subdued.
Confidence in investment also remained low, with only 15% of respondents saying they were confident about investing. Meanwhile, just 16% felt secure in their jobs, returning to the level recorded in August 2024.
Only 25% of Pakistanis believed the country was moving in the right direction. The proportion was highest in Balochistan at 31%, followed by Punjab at 26%, Sindh at 21% and Khyber Pakhtunkhwa at 14%.
Household spending confidence remained weak as well. Only one in 10 respondents said they were comfortable making household purchases, although this represented an improvement from the previous quarter. At the same time, confidence in personal financial conditions fell 12 percentage points to 19%.
Inflation remained the biggest concern, cited by 69% of respondents, followed closely by unemployment. Electricity load-shedding has also entered the top five concerns among Pakistanis, adding to pressure on household economic sentiment.
The findings suggest that while Pakistan’s macroeconomic indicators may show signs of stabilisation, public perception of economic conditions remains significantly weaker, particularly around employment, investment and household purchasing power.
