Welnox, A Martin Dow Group Company, Enters Licensing Partnership With P&G For Vicks VapoRub.
✧ GENERATE BRIEFING +
Welnox, a Martin Dow Group company, signs a licensing partnership with P&G to manufacture and distribute Vicks VapoRub in Pakistan. Welnox, a consumer healthcare subsidiary of the Martin Dow Group, has officially entered into a strategic licensing partnership with Procter & Gamble (P&G) to manufacture and distribute Vicks VapoRub in Pakistan. Announced on September 15, 2026, the collaboration brings the iconic 125-year-old cold and cough relief brand under Welnox’s expanding local portfolio, with retail availability slated for pharmacies across the country in the coming weeks.Welnox CEO Anwar Zaman noted that the partnership aligns seamlessly with the company's vision to scale access to trusted healthcare solutions. Backed by Vicks' enduring global equity in treating nasal congestion, coughs, and body aches, the agreement is expected to strengthen local manufacturing and distribution channels, ensuring steady market access for millions of Pakistani households.
Welnox, a Martin Dow Group company, announced that it has entered into a licensing partnership with Procter & Gamble (P&G) for Vicks VapoRub, with availability expected to begin in the coming weeks.
This strategic partnership reinforces Martin Dow’s commitment to expand access to high-quality, reliable healthcare solutions for millions of consumers across the country.
For generations, Vicks has been a trusted part of family care routines, offering comforting relief during cough and cold. Backed by over 125 years of heritage, Vicks VapoRub is formulated to help provide relief from common cold symptoms such as nasal congestion, cough, headache, body ache, and discomfort associated with breathing.
Anwar Zaman, CEO, Welnox, said, “Vicks VapoRub is an iconic brand with enduring equity, and a natural fit with our vision to build a strong, consumer-centric healthcare portfolio. We see significant opportunity to build on its strong foundation and unlock new avenues of growth in Pakistan.”
Vicks VapoRub will be available in pharmacies across Pakistan in the coming weeks.
