Industry Leaders Highlight AI, Workforce Readiness & Service Export Growth At 22nd P@SHA ICT Awards.
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✧ GENERATE BRIEFING
The 22nd P@SHA ICT Awards highlight AI adoption, workforce transformation, and financial infrastructure as drivers for Pakistan's growing tech export sector. The 22nd P@SHA ICT Awards convened technology leaders in Karachi to focus on leveraging artificial intelligence, workforce readiness, and secure financial infrastructure to accelerate Pakistan's tech service exports. Operating under the theme "Recognize. Celebrate. Elevate.", the event evaluated over 1,380 entries across 41 subcategories spanning AI, fintech, cybersecurity, and digital governance.Discussions centered on transitioning from AI experimentation to measurable productivity and enterprise efficiency through stronger industry-academia collaboration and foundational AI literacy. Industry experts emphasized that scaling global export capabilities requires robust financial mechanisms, enabling firms to manage multi-currency international receivables and reinvest capital into talent and technological expansion.
Pakistan’s technology businesses must turn artificial intelligence adoption into measurable productivity gains and stronger export performance, this was observed by technology experts at the 22nd edition of P@SHA ICT Awards. The attendees emphasised the importance of connecting technological innovation with workforce readiness, global market access and reliable financial infrastructure to help businesses compete internationally.
Centred on the theme “Recognize. Celebrate. Elevate.”, the P@SHA ICT Awards assessed more than 1,380 entries across 10 main categories and 41 subcategories, showcasing the depth of Pakistan’s capabilities in AI, fintech, cybersecurity, digital government and enterprise solutions. The awards celebrated homegrown innovation and highlighted its potential to attract international customers and investment, strengthen technology exports and support sustained business growth.
Alongside this recognition, discussions explored how Pakistan can translate AI adoption into measurable impact, with a focus on workplace applications, workforce transformation and the development of the country’s AI ecosystem. Roundtable sessions examined adoption strategies, implementation barriers and return on investment, while emphasising stronger industry and academia collaboration, education and foundational AI literacy as essential to translating technological ambition into practical results.
For technology exporters, these themes underscored the need to translate AI capabilities into better service delivery, stronger workforce skills and measurable business outcomes. Turning those gains into international growth also depends on the ability to serve customers across markets, manage payments in multiple currencies and maintain predictable cash flows.
Payoneer supports this growth journey by helping businesses receive and manage international payments. Access to global financial networks gives technology companies greater flexibility to reinvest export earnings in talent, build AI capabilities and strengthen service delivery as they expand into new markets.
Tech & Startups
Tech & Startups
Tech & Startups