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Zong Launches Smart Waste Stations with ISP Environmental Solutions

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Corporate representatives and team members gathered around a conference table for an official signing event, set against a dark background with a red circle and the headline 'Zong Launches Smart Waste Stations with ISP.'

Karachi, 21 September 2026: Zong, Pakistan’s Leading Technology Services Enterprise, has partnered with ISP Environmental Solutions (ISPES) to launch PecoDrop, first-of-its-kind smart waste management stations, marking a significant step toward integrating technology, data and circular-economy principles into everyday workplace sustainability.

The smart recycling stations will be deployed across Zong facilities to enable source-level segregation and recovery of recyclable plastic, paper and metal. By bringing segregation to the point of disposal, PecoDrop introduces a technology-enabled approach to improving recycling practices, reducing recyclable waste from entering landfills and encouraging more responsible consumption and disposal behaviors. At the heart of the initiative is a digitally enabled waste management system that captures data on material deposits, volumes and collections, creating a traceable data chain from disposal to recovery. The initiative reflects Zong’s broader ambition to apply technology beyond connectivity, to address environmental and social challenges and create measurable impact.

Through an integrated rewards mechanism, Zong employees will also earn Credits for depositing recyclable materials, digitally track their contributions and redeem accumulated rewards. By connecting responsible action with tangible recognition, the initiative aims to make recycling simpler, more engaging and measurable, while fostering a stronger culture of environmental responsibility across the workplace.

Commenting on the initiative, Zong’s Head of Strategy and Company Spokesperson, Nabila Yazdani said, “At Zong, we believe sustainability is embedded in how we operate, create value and make responsible choices every day. PecoDrop demonstrates how technology, data and employee participation, can come together to create a smarter and more measurable approach to waste management. We see technology not only as an enabler of connectivity, but also as a powerful force for sustainable operations, responsible resource use and positive environmental and social impact. This initiative is a practical step toward building a scalable model for a more circular and sustainable workplace.”

The CEO of ISPES, Dr. Zillay Maryam, speaking on the partnership said, “This partnership goes far beyond collection points. It’s about engineering the first mile of a true circular economy. By deploying smart, tech-integrated segregation systems, we ensure that waste separation begins at the precise point of disposal, enabling the complete recovery and recycling of sorted materials. We are proud to partner with Zong to build the digital and physical infrastructure for a cleaner, sustainable future”

This partnership in conjunction with World Cleanup Day, represents Zong’s commitment to turning sustainability from an occasional activity into an everyday, measurable workplace practice. Through the convergence of technology, data, employee participation and circular-economy principles, Zong is taking a practical step toward reducing waste, encouraging responsible consumption and building a stronger foundation for a more sustainable future.

Usman Hanif
Written by

Usman is an Economy journalist with a sharp eye for market analysis, fiscal policy, and global trade trends. He is dedicated to breaking down complex economic data into accessible insights for our readers.

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